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ScaleUp Radio

Dec 13, 2021

On this week’s episode of ScaleUp Radio we are bringing you another presentation from the ScaleUp Club Meeting.


If you’ve listened to any of the previous presentations that we’ve delivered you’ll know the large amount of value and advice in each one.

Here's a couple of links to previous presentations:

Action Planning -

Roles & Accountability -


Each presentation that we’ve done has dealt with a different aspect of running a business - and this episode is looking at core ideology, in particular the values and purpose.


As always, there is plenty of ground covered in this episode, including:


 - Why having a core ideology is important, what are the benefits to you and your team

 - What should it look like; how long should it be, how many sentences should it have?

 - How you can apply your core ideology, and how you can adapt it from one industry, or department, to another.


You’ll also hear from a couple of business owners, who will give their own insights. So, we have:


David Lynes - Unique IQ


Clare Vale - Sign Solutions


Also, there is also panel discussion with a group of business owners who discuss their own core ideologies.


During the presentation, I mention a couple of slides that were visible to the people in the meeting. Don’t worry, you’re not missing out on anything by not being able to see them - but if you would like a copy of the slides, get in touch


As always, there is a lot of takeaways in this episode. I’m sure you’ll find something that will either help you create your core ideology, or check that your working in the best way for your business.


David Lynes can be found here:


Clare Vale can be found here:


ScaleUp Radio cannot be held responsible for the content of third party websites


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


You can get in touch with Kevin here: