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ScaleUp Radio

Sep 19, 2022

In this episode of ScaleUp Radio, we have a couple of presentations and a panel discussion on the theme of ‘how and why to define your core purpose’.


Do not underestimate the power of galvanising your team around a purpose. The longer I’ve been in business and the more businesses we have worked with, it is clear that those with a strong sense of core values and core purpose are the ones that succeed over time and go further than the others.  They also tend to be the most resilient in challenging times!  


Purpose-driven workers are 54 percent more likely to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.


In this episode, Louise guides us through what we need to think about and we bring in additional perspectives from Stu Avis of Audacious Creative and Lizzy Bernthal of Release Your Potential about their thoughts on core purpose, as well as an excellent piece on integrity by Lizzy.


The episode is wrapped up with a  panel discussion where a group of business owners discuss their take on core purpose and the importance to their businesses.



Presenters – Stu Avis – Audacious Creative -

Dr Lizzy Bernthal – Release Your Potential - 


David Lynes from Unique IQ - 

Clare Vale from Sign Solutions - 

David Lincoln Lewis from Industrial Switchgear - 

Hannah Haffield from Make More Noise PR - 

Nigel Busby from In Control Marketing - 

Dave Perrigo from Perrigo Consultants - 

Jenny Powell from JDP Procurement - 


Lisa Chambers from KMB Telemarketing - 

Paul Rhodes from Green Gorilla - 

Matt Busby from The Name Label - 

Gary MaWhinney from Platform 81 - 

Matt Parsons from Surftech IT - 

Faith Guest from Tools of the Trade - 

Jeremy Strong from Invoco Telecoms - 

Stu Avis from Audacious Creative -

Peter Chatterley from Talent Hackers - 



Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


If you would like to be a guest on ScaleUp Radio, please click here:


You can get in touch with Kevin here:


Kevin's New Book Is Now Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


More on the Book HERE -