Sep 19, 2022
In this episode of ScaleUp Radio, we have a couple of presentations and a panel discussion on the theme of ‘how and why to define your core purpose’.
Do not underestimate the power of galvanising your team around a purpose. The longer I’ve been in business and the more businesses we have worked with, it is clear that those with a strong sense of core values and core purpose are the ones that succeed over time and go further than the others. They also tend to be the most resilient in challenging times!
Purpose-driven workers are 54 percent more likely to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.
In this episode, Louise guides us through what we need to think about and we bring in additional perspectives from Stu Avis of Audacious Creative and Lizzy Bernthal of Release Your Potential about their thoughts on core purpose, as well as an excellent piece on integrity by Lizzy.
The episode is wrapped up with a panel discussion where a group of business owners discuss their take on core purpose and the importance to their businesses.
Presenters – Stu Avis – Audacious Creative - https://uk.linkedin.com/in/stu-avis
Dr Lizzy Bernthal – Release Your Potential - https://uk.linkedin.com/in/lizzybernthal-resilience-specialist
David Lynes from Unique IQ - https://uk.linkedin.com/in/davidlynes
Clare Vale from Sign Solutions - https://uk.linkedin.com/in/clare-vale-6032b416
David Lincoln Lewis from Industrial Switchgear - https://uk.linkedin.com/in/david-lincoln-lewis-66242193
Hannah Haffield from Make More Noise PR - https://uk.linkedin.com/in/hannahhaffield
Nigel Busby from In Control Marketing - https://uk.linkedin.com/in/nigel-busby-310aa57
Dave Perrigo from Perrigo Consultants - https://uk.linkedin.com/in/daveperrigo
Jenny Powell from JDP Procurement - https://uk.linkedin.com/in/jenny-powell-987137a
Lisa Chambers from KMB Telemarketing - https://uk.linkedin.com/in/chamberslisa
Paul Rhodes from Green Gorilla - https://uk.linkedin.com/in/ukwebdevelopment
Matt Busby from The Name Label - https://uk.linkedin.com/in/matt-busby-79594b5
Gary MaWhinney from Platform 81 - https://uk.linkedin.com/in/gary-mawhinney-74569524
Matt Parsons from Surftech IT - https://uk.linkedin.com/in/matthew-parsons-a1515521
Faith Guest from Tools of the Trade - https://uk.linkedin.com/in/faith-guest-407a428
Jeremy Strong from Invoco Telecoms - https://uk.linkedin.com/in/jeremystrong
Stu Avis from Audacious Creative - https://uk.linkedin.com/in/stu-avis
Peter Chatterley from Talent Hackers - https://uk.linkedin.com/in/thetalenthackers
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