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ScaleUp Radio

Jun 7, 2021

In this episode of ScaleUp Radio, we hear from Paul McCafferty, the MD of Unlock EMEA.


They are, essentially, an outsourced sales team for international brands, who are looking to get their products into European markets and online.


They’ve been in business in 2014, but have made the most of those 7 years and now have an enviable roster of regular clients.


This is a very enjoyable conversation with Paul, and we cover a lot of ground that I know you’ll find valuable when it comes to your own business, and it’s scale up journey.


 -  The challenge of managing the cycle of your business; the boom times and the lean times that many businesses experience on an annual basis - how to recognise them and plan for them.

 - The process of using your network, and that of your staff, to recruit new people into the business

 -  The risk of your staff being taken by the clients that they’ve been working with for several weeks, months or years!

- Making sure you create enough time to be able to do your own job, but also to spend time with your team - encouraging them, developing them


Unlock EMEA is unlike any other kind of business that we’ve ever featured on Scale Up Radio - but it’s refreshing to see that so many of the challenges that Paul has faced, and the lessons learned, are universal across all industries and business sizes. So, there’s definitely something for you in this conversation.



Paul can be found here:


Slack -

Zoom -

Google Drive -

Asana -


The E Myth Revisited by Michael E Gerber -


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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


You can get in touch with Kevin here: