May 26, 2023
Hello I’m Granger Forson
This time on ScaleUp Radio I speak with Marksteen Adamson, the Founding Partner, Chief Creative Officer & Director of Strategy of Asha & Co.
Asha & Co is a Branding business based in Cheltenham. They are just celebrating 20 years in business and have weathered all the recessions thrown at them by sticking to the core values that set up the business.
Asha & Co focuses on helping Corporations and even Countries understand their truth / core identity. From there, they develop an agreed understanding of the challenges to be overcome and a key set of actions to take.
As always, we cover a lot of ground, including:
- Understanding what your Business is not about, is as important as what it is about.
- Branding is not just the logo you create, it’s about crafting your future reputation
- Defining your business purpose and creating your manifesto is so important which is more than just mission, vision, and values if you want to make a difference.
What is wonderful about this conversation with Marksteen is how his approach to problem solving for his customers and the ethics that runs his business, has taken him to develop his social foundation to tackle big social issues he sees around him.
I know that you’ll get something out of this episode.
Marksteen can be found here:
The 5 Love Languages by Gary D Chapman - https://www.waterstones.com/book/the-five-love-languages/gary-d-chapman/9781594153518