Jun 26, 2023
Hello I’m Granger Forson
This time on ScaleUp Radio I speak with Cicely Elliot-Berry, one of the owners of Sibling Gin.
Sibling Gin is a full distillery that makes craft gin for the luxury market and they are based in Cheltenham. They started 9 years ago and they’ve already grown into a tight little team of 10 passionate people.
It was so interesting hearing Cicely’s story about how she and her brother & sisters started Sibling Gin when she was 18 years old as they did not want to work for other people.
As always we cover a lot of ground, including:
- Growing up with parents who own business gives you a background to build success on.
- Marketing in the early years is about asking question of your clients to find new selling opportunities
- Recruiting staff for the manual work required, allows you to see where they can fit into your growing organization. You then get joy as you see them grow with your growing business.
What I love about this conversation with Cicely is how no one else was doing the full Gin distillery when they started and so has allowed them to develop their own niche in their marketplace. They have done this through their own investment and lots of testing different ideas out themselves until they found the key ones that were successful for them. They are still developing the next step even today.
I know that you’ll get something out of this episode.
Cicely can be found here:
The Six Husbands of Evelyn Hugo by Taylor Jenkins Reid - https://uk.bookshop.org/p/books/seven-husbands-of-evelyn-hugo-the-sunday-times-bestseller-taylor-jenkins-reid/6369489?ean=9781398515697
The Stuff You Should Know podcast - https://stuffyoushouldknow.com/
The Guilty Feminist - https://guiltyfeminist.com/
Wineblast podcast - https://susieandpeter.com/podcast/
TikTok - https://www.tiktok.com/
Vinted - https://www.vinted.co.uk/