Episode #266 - Niching Down Is Helping Us To Scale Up - with Matt Wheeler & Sam Taylor

Jul 21, 2023

This time on ScaleUp Radio, I had the pleasure of interviewing co founders, Matt and Sam who founded Made By Studios, a digital marketing agency.

They are a couple of really great guys and it was really good to see the dynamic between them and hear how that dynamic changed over the time they have know and worked together. 

They've been running the business for about four years. They met at university on the same course did a project together before going into business together. And there's quite a few things that they've learned along the way and things that they would do differently if faced with again. 

I'd love you to listen to the conversation around niching.  They have recently decided to niche into a couple of particular sectors and the reasons why they've done that are really interesting. 

But also they had a significant project early on that turned out to be really rather difficult and it put a big strain on their relationship, which led them to a couple of things. One was putting in place a proper shareholder agreement and another was really thinking about each other's mental health and then of course the rest of their team. 

So they put a couple of neat little things in place. Nice simple ideas that really help keep on top of each other’s mental health. And they found that that really made a difference to the energy and creativity that they have, and generally the work life balance and culture within the business. 

So some really good things within this interview and I thoroughly recommend that you take a listen

 

Matt & Sam can be found here:

Matt Wheeler - linkedin.com/in/mattmultiplied

https://twitter.com/mattmultiplied

 

Sam Taylor - linkedin.com/in/samtayl-r

https://madeby.studio/

[e-mail]

 

Resources:

Off Script by Josh Nesbitt - https://podcasts.apple.com/gb/podcast/off-script/id1490897256

Agencynomics by Peter Toole - https://www.waterstones.com/book/agencynomics/peter-hoole/jazz-thompson/9781999327170

Radical Candor by Kim Scott - https://uk.bookshop.org/p/books/radical-candor-fully-revised-and-updated-edition-how-to-get-what-you-want-by-saying-what-you-mean-kim-scott/3226418?ean=9781529038347

LinkedIn - https://www.linkedin.com/

 

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You can get in touch with Kevin here:

[e-mail]

 

Kevin's Latest Book Is Available! 

 

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 

 

More on the Book HERE - https://www.esusgroup.co.uk/