Episode #267 - A Business built on your passion to help others like you - with Bay Burdett

Jul 24, 2023

Hello I’m Granger Forson www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.

This time on scale up radio, I speak with Bay Burdett , the founder and CEO of Bays Kitchen.

 

Bays kitchen is a business that designs and sells food products for people with IBS, or needing the FODMAP diet. They are based in Cheltenham and have been going for five years. The team is four members strong and already has four investors who support them on the advisory board.

 

What is so interesting hearing about Bays journey is how when she was diagnosed with IBS, she couldn’t find meals that she could cook quickly at home, so she created her own. Then, following a challenge from her sister, she set out to help people like her who needed similar time saving food.

 

As always, we cover a lot of ground, including:

• Finding a mentor in your industry will help you to reduce the issues you will face.
• Learn as much as you can about your industry as the start is key as well as ongoing.
• Your personal story is a huge part of selling your brand.

 

What I love about this conversation with Bay is how she’s taken her drive to help people with IBS and turned it into a business. However, no matter what you think a business is about, the true understanding comes as you go about the hard work of building it and just have the resilience to keep going.

 

I know you’ll get a huge amount out of this episode.

 

Bay can be found here:

linkedin.com/in/hayley-‘bay’-burdett-136b343a

https://www.bayskitchen.com/

[e-mail]

[e-mail]

 

Resources:

 

Bread & Jam - https://www.breadandjamfest.com/

 

The Food Hub on Facebook - https://www.facebook.com/groups/thefoodhubforum/

 

Start With Why by Simon Sinek - https://uk.bookshop.org/p/books/start-with-why-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/239994?ean=9780241958223

 

Richard Branson: Finding My Virginity by Richard Branson - https://uk.bookshop.org/p/books/finding-my-virginity-the-new-autobiography-richard-branson/2748740?ean=9780753560112

 

Shopify - https://www.shopify.com/

 

Xero - https://www.xero.com/

 

Amazon - https://www.amazon.co.uk/gp/mas/get/amazonapp

 

Google Analytics - https://analytics.google.com/analytics/web/provision/#/provision

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/apply

 

You can get in touch with Granger here:

[e-mail]

 

Kevin's Latest Book Is Available! 

 

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 

 

More on the Book HERE - https://www.esusgroup.co.uk/