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ScaleUp Radio

Aug 9, 2023

Hello I’m Granger Forson or find me on LinkedIn.

This time on ScaleUp Radio I speak with Dan Ashendorf the owner of Jungle Juice 

Jungle Juice is a company that has a software platform that allows its members to find; purchase; and sell products through Amazon. They’ve been going for a number of years and have 7 staff and 70 members.

What is great to hear in Dan’s story is how he went from redundancy and just selling a few products on Amazon to within three years supporting the family through the business.

As always, we covered a lot of ground, including:

  • Use your existing infrastructure to leverage and scale from.
  • Diversify into different markets that use your existing knowledge.
  • Keep a tight rein on expenses and treat successful times just the same as difficult times.

What is so illuminating in this conversation with Dan, is how this key investment focus in his business is to delight his customers. Also, Dan’s focus on the long-term Big Hairy Audacious Goal, having energy and looking after yourself is so key, as he stated “life is competitive, so you have to be!”

I know you’ll get something out of this episode.

Dan can be found here:



The 10x Rule by Grant Cardone -


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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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Kevin's Latest Book Is Available! 
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
More on the Book HERE -