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ScaleUp Radio

Sep 25, 2023

Hello everyone! This is your host, Granger Forson, welcoming you to another enlightening episode of ScaleUp Radio. You can find me at or connect with me on LinkedIn.


Today, we're in for an exclusive treat as we sit down with an accomplished professional who has mastered the art of riding the winds of change and navigating the evolving landscape of public relations, Andrea Bristol.


Andrea, the tour de force behind Admire PR, started her own venture just before the pandemic. Over the past four and a half years, she has skilfully assembled a diverse team of remote professionals. Her team forms the backbone of a flourishing business that aids clients with press coverage, award entries, crisis management, and social media strategy. Andrea's extensive experience and unique perspective on the PR industry, honed from her initial days as a professional athlete in equine championships to her present leadership role, make this conversation a must-listen.


In our conversation, Andrea illuminates us on the finer nuances of her business. She talks about her journey from the sports industry to the PR world, the transitions and transformations in her business model and her passionate drive for success. 


This discussion also provides insight into the ethos and structure of her organisation. From building a remote team that feels like a family to establishing a work culture that encourages gratitude and teamwork, Andrea shares the elements that make Admire PR stand out. We also get a chance to explore how technology has played a role in her company's growth and her plans for the future.


So, saddle up and get ready to be inspired as we learn from Andrea's experiences and take away valuable lessons that can be applied to our own journeys.


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
You can get in touch with Granger here:
Kevin's Latest Book Is Available! 
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
More on the Book HERE -

Andrea can be found here:




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