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ScaleUp Radio

Oct 11, 2023

Hello, I'm Granger Forson, your host at ScaleUp Radio, and you can find me at or connect with me on LinkedIn. Today, we're going on a delightful journey into the world of luxurious ice cream with Jason Hanratty, the visionary owner of Roll Me Up, a boutique ice cream company that's taken the UK by storm.


In our conversation, Jason unfolds his beautiful and inspiring journey, from small family business origins in Cirencester to a nationwide sensation, catering from 40 to 50 events across the UK each year. His signature roll-up ice cream, created by meticulously pouring liquid ice cream onto a frozen pan and then adding flavours like Oreo and Nutella, is an art form that has enchanted thousands, from weddings to high-profile film sets like Mission Impossible and Star Wars.


Jason's story isn't just about crafting delectable ice cream; it's a tale of tenacity, creativity, and resilience. His honesty about struggles of running a pub, burning out, and then venturing into various jobs only to stumble upon a new passion in ice cream. Jason takes us through the highs and lows, from rejection at local events to their triumphant first gig in a pub, and the success that followed.


We dive into the evolution of Jason's business model, from cash transactions to fixed price contracts, and his strategic decisions that led to success. His love for travel, new experiences, and the thrill of creating 'wow' moments for his customers resonates throughout our discussion. Join us as we explore the flavourful world of Roll Me Up, the challenges, the triumphs, and Jason's ambitious vision for the future.


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


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You can get in touch with Kevin here:


Kevin's Latest Book Is Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


More on the Book HERE -



Jason can be found here:





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