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ScaleUp Radio

Oct 30, 2023


“Digital Momentum: Rupert Maspero's Journey from Abandoned Building to Tech Transformation"


Greetings, I'm Granger Forson, your host of ScaleUp Radio. For more about me, visit or find me on LinkedIn. Today, we are diving deep into the world of technology and innovation with Rupert Maspero, the co-founder and director of mmtm, a pioneering digital agency based in Cheltenham.


Derived from an F1 obsession and the art of texting, the unique name "mmtm" stands as a symbol of their creative journey. What began as an idea to craft an app for YouTubers soon blossomed into a fully-fledged business in 2016, dedicated to transforming outdated processes into efficient web and mobile applications.


mmtm stands out in the digital realm by prioritising human connections, from their high-touch communication to their engaging workshops. They bridge the gap between the often complex world of technology and everyday business needs. Rupert's insights on prototyping, user stories, and the need to prioritise functionality over fleeting trends provide a refreshing take on the tech industry.


Join us as we navigate through mmtm's evolution, from its humble beginnings in an abandoned building to its current position at the forefront of digital transformation. Whether discussing the importance of company culture, the misconceptions about team size and profitability, or the significance of humanising the work environment, Rupert's candid reflections make for an enlightening conversation.



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Kevin's Latest Book Is Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


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