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ScaleUp Radio

Nov 1, 2023

"Leading the Pack by understanding your Ideal Customer: Grant Rogers' Tail of Building Henry Wag”


Hello everyone! I'm Granger Forson, your voice and guide here at ScaleUp Radio. Connect with me further at or on LinkedIn. In today's episode, we embark on a unique journey into the realm of dog accessories with Grant Rogers, the dynamo behind 3P Enterprise, the home or should I say kennel, of the much-acclaimed brand, Henry Wag. Nestled in the heart of Coleford within the Forest of Dean, this venture showcases a medley of carefully designed products for dog owners that speak volumes of dedication and innovation.


In a marketplace that's perpetually evolving, Henry Wag stands as a testament to understanding your target audience. Picture this: A Land Rover-owning Labrador parent with a penchant for quality. With a vivid image of their end-consumer, Grant and his team have crafted premium products that find resonance with a discerning clientele. Grant has gone from his original online dog kennel venture, today's Henry Wag, with its cohesive branding and top-tier offerings, which exemplifies what it means to truly evolve in business.


Join us as we delve into Grant's entrepreneurial voyage — from discerning the significance of a clear brand identity to championing customer service, and from confronting the myriad challenges of business growth, to visualizing an ambitious global footprint. Ready to fetch some invaluable insights? Let's get started!


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


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Kevin's Latest Book Is Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


More on the Book HERE -



Grantley can be found here:

01594 810990




The One MInute Manager by Ken Blanchard -


The Diary of a CEO -


How I Built This -