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ScaleUp Radio

Nov 3, 2023

Hello, everyone! I'm Granger Forson, and it’s my pleasure to be your host today for ScaleUp Radio, as I invite you to join me on this enlightening journey. To know more about me, visit or get a closer look at my profile on LinkedIn. Today, we're delving deep into the world of data analytics and customer engagement with the visionary, Lee Duffy, Owner & MD of Trueology. In an age driven by digital marketing, understanding customer preferences and enhancing engagement is more vital than ever. And that's precisely where Tureology’s expertise shines.


Lee's foray into the business landscape that began as a humble freelance strategy and planning consultancy, metamorphosing over time into a powerhouse that harnesses data science to drive impeccable results. Through meticulous transactional data analysis, Lee’s team crafts communication strategies that fortify customer retention and boost conversion rates. As we uncover Lee's journey, we'll grasp the essence of timing in recruitment, the delicate dance of risk-taking, and the transition from merely running a business to truly leading one.


So, whether you're an aspiring entrepreneur, a seasoned business owner, or simply a curious soul, this episode promises to be an infusion of wisdom and actionable insights. Let's dive right into this illuminating conversation with Lee Duffy.



Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


If you would like to be a guest on ScaleUp Radio, please click here:


You can get in touch with Kevin here:


Kevin's Latest Book Is Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


More on the Book HERE -



Lee Duffy can be found here:





Entrepreneurial Operating System -


Agency Advantage -


Duolingo -