Nov 22, 2023
Hello and welcome to another sensational episode of ScaleUp Radio! I am your host, Granger Forson. You can find more about me at www.bizsmart-gloucestershire.co.uk or reach out on LinkedIn.
Our show today dips into a pot of liquid inspiration as we melt away the conventional barriers of business with Flo Broughton, otherwise known as the 'Chief Chocolate Lady.' For over two decades, she and her father have sculpted a heavenly business out of everyone's favourite sweet treat—chocolate!
From the outset, in 2003, Flo and her father ventured into the niche world of chocolate artistry, challenging the scepticism of an entire industry. But as we've often seen, it's those who dare to break the mould who leave a lasting impression. Flo's business, Choc on Choc, exemplifies this ethos, offering not just chocolate but customisable, hand-carved chocolate gifts that are unique, artistic, and emotionally evocative.
Through their journey, they've participated in gift fairs, made inroads in e-commerce, and navigated the tides of consumer trends, from personalisation to sustainability. Today, we'll dive into how Flo managed to sustain a thriving business for 20 years, with 20 staff and over 500 creative chocolate gift products, the lessons she's learned, and the excitement that still courses through her veins every single day.
Buckle up, as we unwrap the gold foil of Flo's business wisdom, celebrate her successes and feast on her strategies for scaling up in the ever-evolving gifting market.
Flo can be found here:
linkedin.com/in/flo-broughton-7677161b
Code - Bizsmart for 15% off all orders
https://www.instagram.com/choconchoc/
Resources:
Cecilia Ahern - https://www.cecelia-ahern.com/
Spencer & Vogue podcast - https://www.globalplayer.com/podcasts/42KsLW/
Don’t Buy Her Flowers - https://www.dontbuyherflowers.com/category/podcast/
WhatsApp - https://web.whatsapp.com/