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ScaleUp Radio

Nov 22, 2023

Hello and welcome to another sensational episode of ScaleUp Radio! I am your host, Granger Forson. You can find more about me at or reach out on LinkedIn. 

Our show today dips into a pot of liquid inspiration as we melt away the conventional barriers of business with Flo Broughton, otherwise known as the 'Chief Chocolate Lady.' For over two decades, she and her father have sculpted a heavenly business out of everyone's favourite sweet treat—chocolate!

From the outset, in 2003, Flo and her father ventured into the niche world of chocolate artistry, challenging the scepticism of an entire industry. But as we've often seen, it's those who dare to break the mould who leave a lasting impression. Flo's business, Choc on Choc, exemplifies this ethos, offering not just chocolate but customisable, hand-carved chocolate gifts that are unique, artistic, and emotionally evocative. 

Through their journey, they've participated in gift fairs, made inroads in e-commerce, and navigated the tides of consumer trends, from personalisation to sustainability. Today, we'll dive into how Flo managed to sustain a thriving business for 20 years, with 20 staff and over 500 creative chocolate gift products, the lessons she's learned, and the excitement that still courses through her veins every single day. 

Buckle up, as we unwrap the gold foil of Flo's business wisdom, celebrate her successes and feast on her strategies for scaling up in the ever-evolving gifting market.


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
You can get in touch with Granger here:
Kevin's Latest Book Is Available! 
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
More on the Book HERE -


Flo can be found here:

Code - Bizsmart for 15% off all orders



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