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ScaleUp Radio

Jan 19, 2024

Welcome to another episode of ScaleUp Radio! I'm Granger Forson, connect with me, at or on LinkedIn for more captivating entrepreneurial journeys. Today we explore the inspiring story of Paddy (Vanessa) White, the founder of 'Virtual Diamond'. Starting her VA business from home a decade ago, Paddy transformed her passion into a thriving enterprise, showcasing the power of referrals and client satisfaction. 

Discover how Paddy's journey began after moving away from London and taking on her first client - her husband. Learn how she built 'Virtual Diamond' on the solid foundations of referrals and exceptional service, growing her team to five members dedicated to easing clients' pain points and delivering the 'wow' factor.

Paddy's approach to team happiness is a cornerstone of her business success. Prioritizing open communication and employee well-being, she ensures her team thrives, reflecting positively on client services. Paddy's selective client process, focusing on respect and cultural fit, highlights the importance of saying 'no' when necessary.

Feedback is a vital component in Paddy's business, where regular meetings uncover pain points, leading to continuous improvement. Her emphasis on financial discipline, automated savings, and direct debits underlines her savvy business acumen, learned from her father's teachings.

Join us as we delve into Paddy White's world, where professionalism in the VA industry sets the tone for future success. Paddy's story is a testament to resilience, adaptability, and the pursuit of excellence in the virtual assistance world. 


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


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Kevin's Latest Book Is Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


More on the Book HERE -


Paddy can be found here:



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