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ScaleUp Radio

Apr 19, 2024

Welcome back to another delicious slice of inspiration on ScaleUp Radio, where we feast on the success stories that warm the entrepreneurial soul. I'm your host, Granger Forson. You can find me nurturing the seeds of business joy at []( or connecting the dots of opportunity on LinkedIn.


Today, we delve into the savoury journey of Rachael Willoughby, a maven in melding creative ingenuity with gustatory delight through her ventures, Square One Software and CasaGees Pizza Delivery.


Rachael's odyssey is a testament to the transformative power of adversity, pivoting from graphic design to web development amidst the 2009 recession, only to concoct a whole new success recipe with CasaGees during the lockdown.


Her story is a masterclass in resilience, innovation, and the art of leveraging one's passion into a thriving business.


With over two decades of experience under her belt, Rachael's insights are golden for anyone looking to navigate the tumultuous waters of entrepreneurship with grace and gusto.


In this episode, we explore how Rachael's knack for networking, her strategic pivot to digital marketing, and the embrace of a "Fix what bugs you" mentality propelled her software business to new heights.


Meanwhile, CasaGees stands as a testament to the power of quality, community engagement, and creative marketing – from the "50% Club" to serendipitous pizza giveaways that captured the hearts (and stomachs) of her local area.


Listeners, prepare to be inspired by Rachael's journey from facing the brink during a recession to rolling out the dough of her dreams amidst a global pandemic.


Her story is a rich blend of perseverance, strategic innovation, and the joy of bringing people together, whether through pixels or pizzas.


Remember, in the world of business, every challenge is just an ingredient in the recipe for success.


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business.


ScaleUp Radio is the business podcast you've been waiting for.


If you would like to be a guest on ScaleUp Radio, please email using the address below.


You can get in touch with Granger here:


Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey.


He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.


More on the Book HERE - 


Scale your Business - The Entrepreneurial ScaleUp System


Rachael can be found here:



High Performance Habits by Brendon Burchard -


7 Habits of Highly Effective People by Stephen R Covey -


Profit First by Mike Michalowicz -


Just F*cking Do It by Noor Hibbert -


Zoho Expense -