Episode #442 - How Made Here With Love Brings Mental Health Awareness to Size-Inclusive Jewellery - with Chloe Roberts

Dec 30, 2024

In this episode of ScaleUp Radio, we sit down with Chloe Roberts, founder of Made Here With Love, a size-inclusive, custom gemstone jewellery brand that is making waves in the industry with its focus on mental health awareness and ethical practices.

Chloe shares the inspiring journey behind Made Here With Love, a business she started just two years ago after transitioning from a career as a management accountant. From creating beautiful bracelets, rings, necklaces, and earrings that fit everyone, to donating 10% of all sales to the mental health charity MIND, Chloe’s story is one of passion, purpose, and perseverance.

We delve into:

• The unique selling points of Made Here With Love, including its size-inclusive designs offered at no extra cost.
• The brand's dual focus on profitability and philanthropy.
• Chloe’s marketing success using Instagram and TikTok to share personal and honest content.
• The challenges of scaling a small family-run business while staying true to its core values.

Chloe also candidly discusses the lessons learned from an early investment misstep and the importance of building repeat customers through meaningful relationships.

• a brand with purpose, plus a few quickfire questions to close off.

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For now, continue listening for the full story from Chloe.

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Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Chloe can be found here:

https://madeherewithlove.co.uk/

https://www.instagram.com/made_here_with_love/

https://www.tiktok.com/@made_here_with_love

 

Resources:

We Can All Make It by Sara Davies - https://uk.bookshop.org/p/books/we-can-all-make-it-the-star-of-dragon-s-den-shares-her-secrets-of-success-sara-davies/7068199?ean=9781529177244