Mar 11, 2026
What happens when a former medical student applies diagnostic thinking to marketing?
In this episode of ScaleUp Radio, Kevin Brent is joined by Serge Nguile, founder of Your PPC Doctor, a PPC and digital strategy agency built around one powerful idea: diagnose before you prescribe.
Serge shares his fascinating journey from medical studies in Ukraine to becoming a PPC Director, and ultimately launching his own agency after redundancy. He also opens up about founder burnout, mindset shifts, and why purpose now sits at the heart of his business model.
As always, our discussion is structured in three parts. First, we unpack the business, the model and where it sits on its ScaleUp journey. Second, we explore Serge’s views on the challenges of scaling, including his own experience of burnout. And third, we close with some quickfire questions.
Quick heads-up — we’re looking for a handful of founders to test our new AI-powered Smart90 Lite app. It’s designed to help you stay accountable and actually deliver on your goals in just a few minutes a day. It’s free during testing and your feedback will shape the final version. Just email kevin@biz-smart.co.uk to get access.
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For now, continue listening for the full discussion with Serge.
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You can get in touch with Kevin here:
Kevin's Book Is Here!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Serge can be found here:
https://www.linkedin.com/in/serge-nguele/
https://www.yourppcdoctor.com/
Resources:
Search Engine Journal - https://www.searchenginejournal.com/
Think Like A Monk by Jay Shetty - https://uk.bookshop.org/p/books/think-like-a-monk-the-secret-of-how-to-harness-the-power-of-positivity-and-be-happy-now-jay-shetty/7738991?ean=9780008746018&next=t
Think And Grow Rich by Napoleon Hill - https://uk.bookshop.org/p/books/think-and-grow-rich-the-original-classic-hill/2073500?ean=9781906465599&next=t
ChatGPT - https://chatgpt.com/
Google Gemini - https://gemini.google.com/