Preview Mode Links will not work in preview mode

ScaleUp Radio

Dec 18, 2023

Welcome innovators, thinkers, and changemakers! I am Granger Forson, your navigator through the riveting world of business growth and innovation. Connect with me at or find a stream of inspiration on LinkedIn. Today on ScaleUp Radio, we unravel the blueprint of success drafted by Luke Lutman, co-director of Phoenix Consultants. 


In 2018, Luke, alongside his business partner Kieran, began sketching the outlines of what would become a renowned product design consultancy. From research to manufacturing, Luke’s tale is a remarkable saga of continuous growth, rapid adaptation, and the relentless pursuit of excellence. Their journey isn’t just about designing products; it's about sculpting the future—one innovation at a time for their clients.


We delve into the intricate dance between idea and reality, where Luke and his team at Phoenix Consultants master the art of transforming concepts into tangible successes. With Amazon reshaping the terrain of product distribution, Luke’s story is a masterclass in navigating the ever-changing landscapes of modern business. Their approach? A responsive and collaborative waltz with clients that turns visions into market-ready marvels.


Luke's path also offers wisdom in the crucial early stages of a start-up. From marketplace analysis to intellectual property law, and showcasing at prestigious design shows, we'll explore the strategic steps that have propelled Phoenix Consultants into the limelight, establishing them as influential figures amidst challenges such as the global pandemic.


Join us as we explore the architectural design of a consultancy that stands tall on the pillars of prototyping, network building, and community involvement. With plans to expand their production facilities and fortify their team with specialized expertise, Luke's narrative is not just about scaling up; it’s about elevating the very essence of product design consultancy.


Stay tuned as we unravel the DNA of Phoenix Consultants, a company where sustainability meets design thinking, and the power of leadership is exemplified by a journey through dyslexia, continuous learning, and an unwavering commitment to improvement. This is the episode for those who dream of leaving a mark on the world through design, innovation, and strategic growth.



Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


If you would like to be a guest on ScaleUp Radio, please click here:


You can get in touch with Granger here:


Kevin's Latest Book Is Available! 


Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 


More on the Book HERE -



Luke can be found here:




Lord of the Rings by JRR Tolkien -


The Last of the Mohicans by James Fenimore Cooper -


The Diary of a CEO -


Spotify -