Feb 10, 2020
It was almost fate that Kim would end up running a company like Diamond Branded. She studied animation with a lifelong interest in graphic art, and this took her from working with a large fashion brand to a marketing services business to working with promotional products for the first time - and ending up at Diamond Branded.
This week I talk with Kim Routley of Diamond Branded
Kim has been with the company for just 3 years and came onboard as the business was acquired from the founder; in that time the growth has been significant. Starting on her own, and now with 4 new people and a client base that has increased by over 200.
With such a varied work history, there was plenty to talk about with Kim. Including:
- The difference in approach when your service and product isn’t deemed ‘essential’ by your customers when they’re having to cut budgets
- The difficulty in trying to run a business, but keeping ‘hands off’ whilst maintaining control
- How Diamond Branded are dealing with a global issue, such as the coronavirus in Wuhan.
- Adapting as a company to market demand, by looking at eco-sustainable, reusable and recyclable ways to create their products
Kim has been on an incredible journey, and has a business that has grown so much in such a short space of time. That means she has been through a number of challenges and she talks about those - and, more importantly, the lessons that she has learned.
As always, there is something to takeaway for everyone, no matter where you are on your scale up journey.
Kim can be found here:
The Chimp Paradox by Dr Steve Peters - https://www.amazon.co.uk/dp/009193558X/ref=cm_sw_em_r_mt_dp_U_jWSoEbHYV292B
Marketing Weekly - https://www.marketingweek.com
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