Aug 29, 2022
Hello, I’m Granger Forson and on this week’s episode of ScaleUp Radio I’m speaking to the founder and owner of Alice Violet Creative.
It’s a company that is a content marketing agency, along with being a strategic marketing consultancy, which covers social media, videography and podcast production.
Alice is a solopreneur and started the business last year but, as you’ll hear, she definitely has ambitions for growth in the coming months and years.
Our conversation covers her history - how did she come to work in this industry - but we also covered a lot of other ground too, including:
- If you must go niche, do it on your services, rather than on your ideal client.
- Going with your gut is all well and good in some instances - but don’t ignore the data. Spend time looking at what the statistics say about your industry, and the way it’s moving.
- Make better use of your spare time during the working day. If there is no direct client work, see it as a chance to work on the business
It’s so refreshing to hear just how ambitious Alice is, and just how well she’s planned out the next stage of her business growth.
Don’t worry if you’re not in the marketing or podcasting industry, there is still a lot of practical advice for all business owners.
Alice can be found here:
Finding Me by Viola Davis - https://www.waterstones.com/book/finding-me/viola-davis/9781399703994
The Missing Crypto Queen - https://www.bbc.co.uk/sounds/brand/p07nkd84
The Reading List - https://readinglist.app/
The Adobe Creative Cloud - https://www.adobe.com/uk/creativecloud.html?mv=search&mv=search&sdid=KH8NVGP5&ef_id=060435c1e2cb1e7c933956c547d14ef3:G:s&s_kwcid=AL!3085!10!79508489028389!79508598937792&msclkid=060435c1e2cb1e7c933956c547d14ef3