Jul 11, 2022
On this episode of ScaleUp Radio, we’ll hear from Simon Washbrook who is the founder of Popcorn CRM, which is a simple to use CRM platform that is designed for small businesses.
In basic terms, Simon and his team help small business owners keep track of their leads, referrals and all of their prospects through the development of a CRM program.
Simon himself comes from a marketing background, but it was his realisation that small businesses needed a CRM that met their needs and didn’t overcomplicate things, and so the idea of popcorn was born.
In the past 9 years the company has grown to 7 employees, which includes 3 developers who are constantly working on the software itself, and it’s progression.
Please don’t be put off by the tech nature of Simon. His experience, challenges and advice are applicable to pretty much any industry, and we cover a lot of ground in this episode including:
- The realisation that every part of a small business - the beating heart of it - is in sales.
- How important it is to have a daily meeting, and for that meeting to be part of a larger rhythmt - making sure that the team are all working to the same timeframe
- When it comes to recruitment, find a balance between budget and requirements. If you are led too much by budget, you won’t find the right person for your team.
Simon was very honest about his role as a business owner and doesn’t shy away from the mistakes that he’s made, and the challenges he still faces now.
Simon can be found here:
They Ask You Answer by M Sheridan - https://www.waterstones.com/book/they-ask-you-answer-a-revolutionary-approach-to-inbound-sales-content-marketing-and-todays-digital-consumer-revised-and-updated/m-sheridan/9781119610144
Simon Sink - Millennials In The Workplace - https://youtu.be/hER0Qp6QJNU
Balsamiq - https://balsamiq.com/
Affinity - https://affinity.serif.com/en-gb/
ClickUp - https://clickup.com/