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ScaleUp Radio

Nov 7, 2022

On this week’s episode of ScaleUp Radio I’m speaking with George Blakeway, the founder and Managing Director of the Fruitful Group.


The Fruitful Group is a learning and development business which provides leadership and team performance advice and support  for businesses, helping them with their organisational culture.


Over time, they’ve also licensed in and created tools which other learning professionals can use in their own coaching and development businesses which has become another revenue stream for the company.  


The Fruitful Group, which has been in business for 20 years now, is the result of a lifelong passion for George; training and development for managers and business owners.


After turning down one of the biggest brands in the world, he decided that the corporate life wasn’t for him and he wanted to be his own boss, and follow his dream. And so The Fruitful Group was born.


As always, there was quite a lot of subjects covered including:


 - The importance of a good culture within the business - without the boss trying to do everything themselves.

 - The benefit of working with SME’s compared to corporates, and how working with one can inform your approach to working with the other

 - What makes a high performing team, and how can you move your company towards the goal of high performance? 



George can be found here:






Team Performance Scan -


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Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
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