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ScaleUp Radio

Feb 17, 2023

Another great guest on ScaleUp Radio. This time I speak with Jenna Wilson, who is the founder of Little Dreams Consulting, and they help parents with young children to get sleep under control and get their life back.

Probably all of us as entrepreneurs are familiar with what happens when we don't get enough sleep every now and then. And maybe some of us have had young children as well that haven't slept very well, so we can well understand the kind of benefits that Jenna and her team bring. 

Jenna was a solicitor beforehand for 12 years and then started Little Dreams when she was pregnant with her third child. We also talk about franchising, because Jen has moved into franchising her business. We uncover a lot of lessons around why you might want to franchise and some of the things you need to think about. 

But it's not all about franchising. To be taken seriously within sleep you need to build up that credibility just like we do with any other business, and we discuss how Jenna establishes that credibility.

We also talk about building the culture and how to make sure that culture is maintained and as more people become involved. 

A really great interview and I encourage you to listen carefully to everything that Jen has got to say.

There’s a lot of good advice around the people side of business  in this discussion - if you’d like to check your thinking around your team then you might like to try our ‘Level Up Your Team’ Scorecard


Jenna can be found here:



Diary of a CEO with Steve Bartlett -



Franchise 360 -

Google Sheets -


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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Kevin's Latest Book Is Available! 
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
More on the Book HERE -