Mar 8, 2021
In this episode of ScaleUp Radio we are looking at your Value Proposition.
The Value Proposition is the story, or the compelling offer that you are giving to your prospective clients. It is the reasons as to why someone should buy from you.
If it’s done well, it will form the bases of all communications - but there are so many businesses that either don’t do it well or, even worse, haven’t really got a Value Proposition.
This episode is where we will discuss just what makes a good Value Proposition, the benefits of having one - and how it should work within the scale up journey of your business.
We’ve also got a couple of presentations for you listen to:
Hannah Haffield from Make More Noise PR talks about how implementing a Value Proposition for one of their clients turned their image into one concerned with celebrity tittle tattle to one of a an award-winning entrepreneur.
Philippe Ingels from Wakster who takes a very different take on a Value Proposition and talks about how to deliver it during an alien attack!
Following that, there is a panel discussion all about Value Proposition. That discussion features a number of business owners, and where they are when it comes to their Value Proposition. The full list of business on that discussion will be in the show notes.
As I mention in the episode, there is an e-book that you can get, to help you put together the Value Proposition for your business. If you would like a copy of this e-book. Just email admin@biz-smart.co.uk and we'll send it to you.
There really is an awful lot to take away from this episode, and make sure that you get your free e-book on creating your own Value Proposition.
Resources
Hannah can be found here:
linkedin.com/in/hannahhaffield
https://www.makemorenoise.co.uk/
Philippe can be found here:
List of businesses in the Roundtable discussion:
Deborah Mann Parallel Lines - https://twitter.com/PL_LineMarking
Lisa Chambers KMB Telemarketing - https://twitter.com/_TeamKMB
Paul Rhodes Green Gorilla - https://twitter.com/ggsoftwareuk
Matt Busby The Name Label - https://twitter.com/namelabelco
Matt Parsons Surftech IT - https://twitter.com/SurfTechIT
Faith Guest Tools of the Trade - https://twitter.com/Tott_Ltd
Jeremy Strong Invoco Telecoms - https://twitter.com/invoco
Graeme Thurman Citizen Comms - https://twitter.com/citizencomms
Louise Blunt and Melanie Hawkett BizSmart - https://twitter.com/BizSmartUK
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