Apr 4, 2022
On this week’s episode of ScaleUp Radio, I’m speaking to Rachel
Taplin, CEO of Media Matchmaker.
It’s a unique business, certainly for ScaleUp Radio, in that it
connects organisations and entrepreneurs with journalists, who are
looking for help with a specific story or subject.
Rachel’s career trajectory is a fascinating one, including an
incredibly successful franchise called Mums In Control, but it’s
great to hear Rachel’s drive to help SME’s right across her career.
This is undoubtedly her passion, and it’s refreshing to see that
she’s managed to turn it into a successful business.
As always, there’s is a lot of ground covered in our conversation
including:
- The very distinct difference between PR and Marketing, and
what the power of the two is when it comes to your business
- Just because you might think that the story about
your business isn’t of interest to anyone, doesn’t mean that a
journalist won’t want to speak to you about it.
- Structure your business in a way that you can still
survive, even if you lose your biggest client. Essentially, don’t
put all your eggs in one basket.
- Sales and marketing is all rooted in relationships. Talking
to one person, being the only contact for a client is so
powerful.
Don’t think that this episode is only for people who work in the
media, or are looking to be an ‘influencer’ - there are some
genuinely practical pieces of advice from Rachel in our
conversation that can be used in the marketing strategy of any
sized business, no matter where they are in their scale up
journey.
Rachel can be found here:
linkedin.com/in/rachaeltaplin
https://mediamatchmaker.co.uk/
How To Stop Worrying And Start Living by Dale Carnegie
- https://www.waterstones.com/book/how-to-stop-worrying-and-start-living/dale-carnegie/9780749307233
Street Smart Franchising by Joe Matthews, Don DeBolt and Deb
Percival - https://www.waterstones.com/book/street-smart-franchising-a-must-read-before-you-buy-a-franchise/joe-mathews/don-debolt/9781599184111
The Secret by Rhonda Byrne - https://www.waterstones.com/book/the-secret/rhonda-byrne/9781847370297
The Compound Effect by Darren Hardy - https://www.waterstones.com/book/the-compound-effect/darren-hardy/9781593157241
Darren Daily -
https://darrenhardy.com/programs/
https://podcasts.apple.com/gb/podcast/darrendaily-on-demand/id1449270369
https://open.spotify.com/show/6SbwYXIuLf9XEv1lZ5a6p9?si=d6db0172044543a3