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ScaleUp Radio

Feb 1, 2021

There’s not many great stories that begin with Car Paint and Wet Wipes, but that’s where we find ourselves as we hear from this week’s guest on ScaleUp Radio, Caroline Butcher from Your Optimum Life.


After years in the corporate automotive and cleaning products world, Caroline went out on her own in 2018, building a business that provides leadership and management coaching for businesses that are looking to make a change.


Now, this is a different conversation than we would normally have on ScaleUp Radio.


Of course, we talk about Caroline’s scale up journey - but we also talk about the psychology of the CEO or business owner, and how we view and react to situations we encounter.


It really is fascinating, and as always, we cover a lot of ground including:


 - The way that The Law Of Requisite Variety fits into your business, and who needs to observe it. Don’t worry if that doesn’t make sense, Caroline explains it during our conversation.

 - Some practical help for people’s psychological and mental reaction to the pandemic and the effect that it’s had on, not just our business, but us as people too

 - How companies should look at stress and anxiety within their teams, and what they can do to address and help their staff

 - The importance of regularly reviewing your plans and goals


Caroline’s journey is an interesting one, but it is her take on helping and coaching business owners and leaders which takes up the lion’s share of our conversation - I’m sure that you’ll get something valuable from it.



Caroline can be found here:


07734 257 210 


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Be More Kid - Ed James, Mark & Nicky Taylor -


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.


You can get in touch with Kevin here: