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ScaleUp Radio

Feb 24, 2023

I had the pleasure today to talk with Charlotte Amelia on ScaleUp Radio. Charlotte is the co founder of Dazzle and fIzz and they are an entertainment event organiser but with a big difference and you'll really hear that as you listen to Charlotte. 

She reached her first million within about five years and she's now got 17 full time employees and 25 part time. Her first international event was for the Dubai royal family with ice sculptures in the desert. And she's managed to secure two rounds of investment from VC and from angels and will be looking for more.

Charlotte has also managed to challenge and overcome some of the perceptions around two women founders, in an industry that is sometimes perceived as a little bit of a cottage industry. She clearly had to stand out and really make her case for funding and she gives a lot of great advice on how you might go about doing that. 

Carlotte is also very clear on why she is building the business. So listen out for her reasons around that. And also some neat thinking around intellectual property around licencing, also thoughts around becoming a preferred supplier with your target groups in Charlotte's case  five star hotels. 

So lots of really good things here. All sorts of areas covered. In the beginning we talk a bit about the cash side of things and if you'd like to level up your thinking on your cash habits, then why not take our ScoreApp - the link is here - - and will only take you a few minutes and might give you some really useful ideas. 

So let's go over to Charlotte for her story.


Charlotte can be found here:



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Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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Kevin's Latest Book Is Available! 
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
More on the Book HERE -