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ScaleUp Radio

Mar 27, 2023

Welcome to one of our themed episodes of ScaleUp Radio, one of our monthly ones where we focus on a particular theme. The theme this time around is credibility. And there's some great content. 

Before you switch off and say, ‘I know all about credibility, and of course it's really, really important - It's all about Google reviews and testimonials’, give me a moment. Yes, that's a part of it, but there's a lot of deeper thinking within this session. 

So some really great things and if you're not familiar with something called the reputation chasm, or the credibility chasm or gap, then you should be as it could be explaining some of the difficulties that you may be having.

It's a really interesting way of looking at it and we've got three great guest presentations today looking at different aspects of credibility.  Really listen out for what they've got to say:

We've got Hannah Haffield from Make More Noise PR. We've got Gary MaWhinney from Platform 81. And we've got Peter Roper from the Family Business Practice. Great people great credibility of their own, and some great advice that they're giving. 

Let's go across and listen to the presentations and the panel discussion at the end with some great business owners.

You might like to take our checklist around Execution Habits




Hannah Haffield:

Gary MaWhinney:

Peter Roper:


Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
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Kevin's Latest Book Is Available! 
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. 
More on the Book HERE -